Monday, February 10, 2014
I think I've mentioned more than once that I don't understand why Mattel's imprint Fisher-Price doesn't leverage its brands in Imaginext more. Specifically, He-Man. Older kids won't bite but its winning combination of distinctive and easy-to-remember names plus memorable vehicles would make it the perfect fit for the under-6 set. The Alpha Blade is incredibly similar to the Roton vehicle, which also had a geared gimmick involving a spinning blade. Had this been black and red instead of grey and blue, I'm sure fans would be accusing Mattel of stealing from themselves.
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